ROKiT unveiled as the Title Sponsor of the 2024 Weston Beach Race
24th June, 2024

RHL Activities are thrilled to announce the exciting news that ROKiT will be the Title Sponsor of the 41st Weston Beach Race which will take place on the iconic Weston-super-Mare seafront between October 11th and 13th this year.

This partnership highlights a shared commitment to continue elevating the prestigious event to even greater heights, with ROKiT the perfect partner to take the showpiece to an entirely new level.

ROKiT encompasses a variety of world leading premium products and services including a drinks division, modular housing, ebikes, content studios and a range of motorcycle products and accessories including tyres, cleaning products and clothing, which makes them a fine fit to be an integral part of the pulsating and fast-growing Weston Beach Race.

Celebrating its 41st year, the Weston Beach Race is a mammoth 6-mile circuit winding its way through the picturesque beachscape of Weston-super-Mare, challenging the most fearless riders on the planet. With roaring engines, flying sand, heart-stopping jumps, and the incredible skills of the riders, the Weston Beach Race is an action-packed weekend like no other, as racers from around the globe come to battle it out for offroad motorsport glory.

ROKiT already boasts a strong history of flexing their muscles in the motorsports world, both in two and four wheel forms on both sides of the Atlantic and across a range of disciplines such as being the Title Sponsor of the BMW Motorrad WorldSuperBike team, teaming up with Leon Haslam in British Superbikes as the ROKiT Haslam Racing team as well as being Title Partner of ROKiT FIA British Formula F4, amongst others.

Their welcome involvement in the Weston Beach Race is certainly a logical step to underline their passion, dedication and respect for the many racers that hit the track, no matter the discipline.

Gareth Hockey, Director of RHL Activities, expressed his delight, stating "We are delighted to announce this partnership with ROKiT and we look forward to a hugely positive collaboration to ensure the upcoming Weston Beach Race is a roaring success. Having the engaged, determined and ambitious brand ROKiT on board will further heighten what a superb spectacle the 2024 event will be. We're all looking forward to a long and successful future with ROKiT, an established and important player on the international motorsport scene, as this is set to be the start of something special for both parties."

Commenting, Jonathan Kendrick, Chairman of ROKiT, added "We're very excited to be a part of the Weston Beach Race and we look forward to engaging with the fans in attendance with our on-site presence and activations across all that ROKiT have to offer over the weekend in October. It's going to be a lot of fun!"

More information can be found at and RHL Activities » Events in motion

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